A: Hey there!

Sparrow is actually a data-connector tool (similar to SuperMetrics), not necessarily a dashboarding tool like Google Data Studio. While we have dashboards available in our web application, our roadmap is heavily focused on helping you sync your data to Google Slides/Sheets, with some custom dashboard capabilities possibly coming late next year.

So the advantage of Sparrow over Google Data Studio is that you can easily organize your marketing accounts and sync them to as many Sheets or Slides as you need. Where this falls short is if you're looking to create custom dashboards views beyond the capabilities of Google Sheets or Google Slides. In this case, Data Studio would be the right tool for you.

We've heard from other customers that they want us to integrate with Data Studio as well - that way, you could also use Sparrow to power your Google Data Studio dashboards.

If you'd also find this integration helpful, definitely let us know by upvoting it on our ideas board: https://roadmap.sparrowcharts.com/#ideas

Let me know if I can answer any more questions!

--Braden