In a strange way, by working with the tool, it allowed me to think much more strategically about the content that I want to use and not per se starting from the channel.

It needs a bit of entry time to get to know the platform, but suddenly a world of creativity goes open once you get it. One thing that I want to test out with one of our clients is installing that basket option where users can shop in the video without the video itself pausing. That's an amazing feature for fashion and food videos!