At first I thought it would be good only for like a shop.mywebsite.com subdomain, but now that I have played around with it, I see I can edit the CSS, I can add JS tags to the header. Great for a simple, yet ful-fledged ecommerce website.

PROS:
- No code needed. But you can still use code if you know what you're doing!
- You can add JS and CSS to header and footer.
- You can add multiple pages .com/page-1 , .com/page-2 etc
- Add UNLIMITED products.
- Integrate with Stripe and Paypal? Thank you!
- If you already have a website, you can embed this shopping page in any of your pages using a simple iFrame.
- Best of all, your clients dont ever have to touch the website. All they have to do is edit their spreadsheet!

CONS
- I couldnt find out how to add schema feature-rich content for Google snippets. Maybe I misunderstood the offering?
- There is currently no way for users to click the CTA button and record an action on the spreadsheet. I wanted to use this as a team management where users could mark a card (a.k.a. a row in the spreadsheet). But the developer was very kind helping me to find a workaround. Currently investigating to use via webhooks or integration. That's the only con for me, but its not what the software was developed for. I was just trying to find something to be picky about! It works as intended.

USE CASE EXAMPLE: http://jwtours.org/
I am putting together a mockup for a client who wants to sell supplements. So instead of using woocommerce on his Wordpress website, I added my Google Tag Manager JavaScript to the header. And inside GTM, I added the header code for a template chatbot and cookie notifications, email squeeze popups. Let your imagination be the limit!

I do have a feature request: it would be great if we could decide on which pages to show the shopping items. FOr example, I may want my homepage to be a simple intro about the company. Then have individual pages like .com/page-1 where I show one spreadsheet (or a sheet or range of that spreadsheet) and then another .com/page-2 where I can show other products.