A: Hey there, Sumo-ling! Great question, thanks for asking.

We have our very own algorithms to offer the industry’s best data when it comes to Keyword Research (we show this data in Step 3: Results).

Every selected keyword will pass through an algorithm that will run over 100 queries on it and on the related keywords found.

It will check the competition (with our own Competitive Clarity Index), social discussion (our algorithms), and search volume (our own algorithm) for the last 90 days.

We’ve been building research algorithms since 2012. As we use Google API and run them through our Proprietary TECH to define search volumes and more, Social Media for discussions, the data will be FRESH every time.

I also want to mention that we recently released an important, AI-powered, update for the keyword research tool (learn more here: https://www.squirrly.co/marketingtools/keyword-research-tool-ai-update/)

You will get keywords with already-done-for-you research data, and this time around we also follow the paths from the clusters we build with OpenAI for keywords, not just the ordinary Google search paths. This helps us provide much better results.

Hope this helps!

Additional resources:

- https://howto12.squirrly.co/kb/keyword-research-and-seo-strategy/
- https://www.youtube.com/watch?v=26BCxOkpGro