I was dreading to pay for SEO and was lost in terms of getting things in order. I subscribed to a very expensive well known SEO and didn't really like the experience. It was confusing and I didn't get anywhere with it. I search in AppSumo, my first place to find good apps. Typed in SEO, and several of them came up. Checked all of them out, but that damn squirrel caught my attention and I'm glad it did. Squirrly has been my best purchase yet. Did a lot of research and took the plunge and bought the "Lifetime Deal". Well worth the money I spent. Squirrly gives you great insight about your site and gives great feedback. Fast and accurate. This is a no briner guys and gals. Get Squirrly for your WP site and be amazed. I'm a Squirrly believer now. Hahaha...