A: This is a deal on Sumo, not KingSumo. Sumo don't offer lifetime deals because they are no longer an early-stage startup. They already have over 100,000 eCommerce sites using their platform, so doing a lifetime deal would hurt relationships with past customers who paid full price. Lifetime deals make sense when you are a small startup who needs new customers to fund your expansion, and get fast feedback on your product. Sumo are past that stage, so instead they have offered an ROI guarantee and a new discounted price on their eCommerce plan (so it is affordable, and Sumo-lings have no risk of losing money on their purchase.)