This definitely takes a different approach from a lot of the AI marketing tools out there by focusing on personas. By setting up your personas to incorporate your target audience characteristics and building your marketing materials, social posts, etc. around that aspect, you can really fine-tune your output for that target audience. Conversely, you can create your own persona for your business to further customize your output to make it your own. There are a lot of included tools to refine your output.

In a big plus for me, technical support is very responsive. That is always a positive, especially when you are just setting up to use these new tools you may not be familiar with.