The concept of the product is great, the use not so much. Personas, campaigns, keeping everything organized is why I bought this product. The issue is generating content. I've been able to get personas to save, however, that's where the product stops working. I've tried on multiple occasions to generate an outline and am just getting a never ending load wheel. I've run out of tokens trying to get this generate, which customer service was able to reset however the problem continues to happen and I have not been able to get anything out of this product. Might just have to refund this one.