A: Hi Karim👋,

A brand is the company or product that you are creating marketing content for. You can create multiple brands for different products or clients. This means that each product or client can have a different tone of voice, brand guidelines, target audience, Copywriting framework, and strategic keywords set up in the background. All of these provide meaningful information to Superlines and improve the output!

It's easy to switch between brands and work on them whenever you need to, without having to change the settings and start from scratch every time.

I hope this answer helps! Let us know if you have any more questions!

Best regards