When was your company founded & where is it located?
2024, Singapore
What are past projects, failures, or successes you’ve had in your career?
I started my entrepreneurial journey in 2010 founding a digital marketing agency where I worked closely with brands to improve their online presence. While running the agency, I realized the potential in building digital products, which led to the launch of Brand Exponents.
In 2013, we launched our first premium WordPress theme, and by 2014, we created Oshine, one of the best-selling WordPress themes of all time. Our suite of Wordpress themes and plugins went on to serve 35,000+ happy customers and did multi-million in sales.
After successfully exiting the theme business in 2020, I launched Swipe Pages, a SaaS platform to help marketers build fast, mobile-optimized landing pages. We scaled Swipe Pages to 8000+ customers globally with a lean team.
Through it all, I have faced challenges: juggling tools that didn’t work together, dealing with expensive scaling, and learning the hard way what growth looks like for SMBs and startups.
Swipe One is a product shaped by these experiences, solving real problems faced by real businesses.
I still continue to operate both Swipe Pages and Swipe One.
What is your team size?
7 Developers, 3 Support, 2 Designers
Are you funded or bootstrapped?
Bootstrapped with a 24 month runway. I also run a successful and profitable SaaS business named Swipe Pages. Though these are two separate business entities from a legal perspective, I have the capacity to support the development and growth of Swipe One.
What 3rd party tools is your product critically dependent on?
Amazon SES, OpenAI API, Google Gemini API
Where is your customer data stored?
Frankfurt Germany
What is your current monthly recurring revenue (MRR)?
2000
How many customers do you have today?
10.
This is a fairly new product. We could have opened this up to all our existing Swipe Pages users and quickly acquired a lot of customers, but we have kept it close as we are about to launch on Appsumo.
What’s the origin of the idea for your product?
The idea for Swipe One came from a very personal place - our own needs & challenges while scaling Swipe Pages.
As a bootstrapped startup, we grew fast - customers, revenue, and opportunities were increasing. But our team size wasn’t. We had to rely on automation to make it work. From onboarding new trials to converting customers, preventing churn, and getting reviews, automation kept us moving without dropping the ball.
But growth comes with its own set of challenges. Everything started to feel fragmented, as we expanded into new avenues like outbound sales, paid ads, partnerships, and engaging our audience with newsletters. New tools crept in. Data scattered everywhere. Learning new software, setting up processes, and switching between tools started to slow us down - exactly when we needed to move faster.
Sales and marketing are core to the growth of any business. You cant lose momentum. But as an entrepreneur, I was already juggling product development, team hiring, growth strategy, and customer support. I realized the problem wasn’t just ours. This was something most SMBs and startups faced.
Here's where things clicked.
As AI capabilities started evolving rapidly last year, we began using it to do more with less. Instead of hiring more people or complicating processes, we started automating smarter. For example, we built an AI Agent that researched YouTube influencers, crafted strategies, and sent proposal emails automatically. It felt like we had hired a new team member—working tirelessly, 24/7.
That moment was the spark: What if we could build a platform that combines the power of CRM, marketing automation, and AI in one place?
A tool that’s simple to use with no steep learning curve.
A tool that automates repetitive sales and marketing tasks so teams can focus on growth.
A tool that helps lean teams stay fast and effective, using AI as their unfair advantage.
We built Swipe One to solve our own challenges.
What problem is your product solving and how?
The Problem:
Entrepreneurs, SMBs, and startups struggle to manage customer relationships, nurture leads, and drive growth with limited resources. Tools are fragmented, workflows are manual, and scaling becomes expensive.
The Solution: Swipe One is a unified Sales & Marketing platform combining:
- CRM: Organize leads, track interactions, and centralize customer data.
- Marketing Automation: Automate workflows to nurture leads, re-engage customers, and drive conversions.
- AI Agents: Let AI handle lead research, outreach, and content creation—like having a virtual teammate.
- Email Campaigns: Run personalized broadcasts and newsletters to stay connected with customers.
How it Solves It:
Simplifies managing customers and automating tasks.
Saves Time by automating follow-ups, emails, and outreach.
Increases Growth by targeting the right people with the right message at the right time.
Swipe One gives small teams and solo entrepreneurs the tools to grow smarter, faster, and leaner - on autopilot.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
Feedback and Word of Mouth.
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
We want to use the exposure and visibility we get through the campaign to amplify our distribution. We want to generate reviews, onboard affiliates, partner up with influencers / creators. Identify ICPs and use cases that resonate well with the product and double down on them to grow our recurring subscription business.
Any details to clarify about the deal?
We offer AI agents and other AI features on a credits system. Each Agent will use different amount credits and it is only determined at run time. This is based on a number of factors like tokens usage, tool use like search, scrape etc. Agents autonously determine how and when to use tools so each run of the same agent may use different number of credits. There are a number of smaller agents which perform a specific task and can be used to estimate how much value someone is getting. Some agents may also require users to bring their own API keys for tool access. For example Apollo or Reoon API for lead finding / email verification.
