As someone working in a digital marketing agency, and having direct experience with Instapage, Leadpages, Unbounce, Wix, SquareSpace, Duda, and the list goes on, Swipe is really way ahead of the game at their current stage (1 year+ in the market?)

There's no doubt Swipe still has a lot to improve on, especially on integrations and Enterprise features, which is why this AppSumo campaign will really give them a huge injection of cash to develop what they need to beat their competition. And I think when Enterprise features are available, it's only fair that we pay for them - if we need them.

US$245 for no cap on traffic, no cap on users, no cap on client subaccounts, and 100 custom domains (you'll only hit this if you're an agency), is some serious value you'll never see in any other landing page builder. Not to mention hosting and CDN are included as well.

I think the only reason they're on AppSumo is to get their brand name out and some initial funding to develop all the features they need to go head-to-head with the established players right now.
If you've played around with the builder, you'll know that it's way better than Instapage's, which arguably is one of the best out there currently.

Swipe is possibly one of the best deals on AppSumo this year for digital marketers and anyone who knows that landing pages are one of the main drivers of online sales for any business.

Cheers