subs06subs06
subs06
Oct 19, 2020

Q: Hello, In response to a recent exchange (see question and your very useful answer below), how will this be ...

affected with Google's decision to kill 3rd-party cookies (see https://blog.hubspot.com/marketing/third-party-cookie-phase-out)

Many thanks

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Can you explain more about being able to retarget users who visit 3rd party sites? How does that work?

Hello, I’m Amaury from Switchy! Nice to meet you! 😊

Ok, let's imagine you are selling a phone on Amazon: you can not pixelized people that will go to the product page because Amazon doesn't allow you to add pixels on their website (normal, it's Amazon!).🤷‍♂️

But now, instead of sharing your amazon link in your ads, in a Facebook, Twitter or Linkedin post, or even in your Newsletter, imagine sharing a Switchy’s link that integrate retargeting pixels (actually with Switchy you can integrate Pixels of Facebook/Instagram, Google Ads, Twitter, Linkedin, Quora, Pinterest, Snapchat, AdRoll, Nexus...) 📢

Every single user that will click on that link will be captured by the pixels at the same time that you will redirect them to the third-party website. You will then be able to retarget this super-segmented audience with custom ads on any ads platform of which you integrate the Pixel.🎯

We build a Help Center to help you do to it easily Switchy but don’t hesitate to check our blog articles, it will help you to understand it well and provide you use cases: https://blog.switchy.io/ 📰

Does this help you?😊

Founder Team
Jeff_S

Jeff_S

May 15, 2024

A: Hello! We are not providing any third-party cookie on our side, as some Ads network can do 😉 Our users are adding their first-party cookie 🙂

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