A: Hi Domiq, very interesting questions!

1. How is it different from Playwright?
Playwright is a browser automation framework that can interact directly with page elements in the DOM. This is great for functional testing, but an automated test can locate and click an element even if a real visitor would struggle to find it on the screen.

Synthers AI personas only see what’s on screen, the way a visitor does, and they interact with your site the way a real person would: scrolling, clicking, typing and going back. You give them a goal, like “find a plan that fits a small team and sign up”, and they work out their own path. Along the way they may take a route you didn’t expect, hesitate, misread something or give up, which are exactly the moments you want to find.

Playwright and AI coding tools give you the building blocks. Synthers AI adds a usability testing layer: AI users go through the full journey and simulate realistic user behaviour. Proven across hundreds of websites, the simulations continuously improve to become more realistic. You get reusable simulations, automated evaluation, evidence, and CI integration without building and maintaining the testing infrastructure yourself.

2. Can you talk to the persona or see a recording?
Yes, you can talk to it. After a simulation, you can chat with the persona in text and ask why it did what it did, what it expected, or what confused it. It answers with the full context of its journey. This is included from Tier 2. There’s no visual or voice avatar.

For the journey itself, you get a step-by-step view of each action the persona took, with what it saw and its reasoning at each step.