After trying a few other URL shorteners, I saw this deal & product on AppSumo and decided to give it a gander. What we needed was the ability to redirect the main domain and then create daily shortened branded links. I spoke with support (which was very quick & very kind) and was able to confirm we could do this with their program. I purchased and was able to get my first branded domain setup very quickly. The dashboard is great and easy to navigate on your own without much instruction. Excited to continue using this tool!

The only thing I'd say to be aware of is this deal with AppSumo doesn't include the 404 / Base Redirect so you do have to pay extra for that, but it's not too much more. For a lifetime deal this is still a great deal!