I previously dismissed this tool because I know how to set up and implement GTM and GA, and I also have a technical staff with this skillset.

I thought what's the point when I know how to do this and questioned the value.

When my GTM tasks backlog started to build up, I decided to give this a go, and I was delighted.

Even as an expert, the value this tool provides is immense.

Time savings alone are massive!

The chrome extension is superb, and the migration function is a breeze.

There is some work needed on documentation and UI, but I've seen the roadmap and the constant updates; I'm delighted with this tool and recommend you stack if you're an agency or at least purchase one code minimum.

This tool is a massive asset for Ecom store owners.

The main con for now are that you can't delete / remove from the project yet. This is on the roadmap though which is reassuring.