For agency owners like myself who are basically sales and marketing professionals, coding and tagging has always been one of those 'grit your teeth and get on with it' type of activities. Well Tagmate is a boon for owners like myself as it takes away some of the complexity of adding tags to client sites/GTM. Even better, with server-side implementation coming soon, there is going to be a whole new level of power that I will have over the minions (sorry, the people who are our clients..).

I have spoken to the team a few times and they are committed to improving the tool ongoingly, so all the concerns about editing existing tags, and deleting client accounts etc., are all going to be taken care of - so don't worry and just go full stack and stick with this team.

They are in it for the long haul, so 5 super giant tacos with extra jalapeños from me.