I was on the search far and wide for a better way to create GA4 event tags in Google Tag Manager. It seemed like every software out there was only designed for Universal Analytics, even though GA4 has been out for more than 2 years.

I found my solution in Tagmate, which made it a few click process to build fully functional tags for tracking form submissions and sending hits to my GA4 property.

Now is the time to take action, as Tagmate also offers free tag migration from Universal Analaytics to GA4. Google has announced that Universal Analytics will stop processing new data in 2023 and everyone will be forced to adapt to the GA4 way of doing things.