Tappable is a new-ish tool but already has star power with some clients like Heineken, and Porsche, so projects longevity. Their monthly plansput into perspective the rarity of this type of application given the Enterprises they work with. I thought the deal was one-time credits, but these renew monthly, so it's a very good one at this price - I'd liken Tappable's B2B2C appeal similar to the Spott.ai deal that was on AppSumo a year or so ago.

The tool is a new version (2.0) and is a remarkable update from the old platform, having played around with it. It's much more UI/UX friendly and easier to navigate. There're no initial concerns (I believe) that someone new to creating web stories would have. Creating stories is a breeze and if you pre-load all of your assets using the branding library, this becomes double easy. You can preview and publish to a custom domain.

What I also really like is that (by contacting Support) you can create multiple workspaces and have your codes assigned to them to give each workspace recurring credits of their own, this in effect works like sub-accounts. It'd be great for us to be able to self-manage this soon.

It's powerful and the support has been great, thanks Charles! I'll give 4 tacos for functionality and an extra for support. Tappable is on Google's official AMP web stories providers list too (exclusive)

Things I'd like to see:

- Roadmap (guys, I understand you have competitors, but Sumo-lings are very demanding to see what will be developed!)
- OotB (& Custom) templates - for "inspiration" for us "newbies" - e.g. taking popular and high converting examples from all verticals (e.g. beauty, fashion, tech, food, etc) on AMP web-stories sites/instagram profile and making them usable for users
- API/integrations for products import (this is on the cards already according to Charles)
- Ads & other AMP components built-in
- Stripe/Custom commerce (Webhook/Instant Payment Notification), similar to Swipe Pages "Checkout" with Stripe
- Email integrations, like Encharge (my selection), although leads can be sent by Webhook so you just need a bit of tech savvy to get these integrated with your Marketing Automation, CRM, Commerce, etc
- More content options like @username Social feeds and embedded social posts (like Pinterest, Twitter)
- More interactivity options like full, lead-linked quizzes, especially if friction of sign up can be reduced by OAuth'ing Google, Facebook/Insta, Twitter, LinkedIn, etc. Other examples could be "spin wheel/lottery" or "chat" - perhaps integrated with Intercom, Tawk.to, etc

If you're in ecomm and want higher converting LPs, I think this is a must-have. It's not the finished article, but considering they're just over 3 years into their journey, I believe Tappable will add a lot more features and will develop into a toolkit that will be indispensible for ecomm and publishers and they will get there and in a short space of time!

Great work team!