A: Haha, That's a good question. No, they did not just sign up for a trial, and we count that. That would be very "salesy" of us, and we're way to literal for that. Many of the larger brands we have use us for transactional email. For example, some of them use us to support their loyalty travel offering. When you book travel using points and/or cash through their apps, all the confirmations, schedule changes, cancellations, and more go through us. We also send out credit card statements and more for them.