Q: Why not opt for a Lifetime Annual Deal?

Hi,

Tarvent appears to be a robust platform. While I appreciate the understanding that one-time payment LTDs aren't ideal for sustained capital generation, I'm curious about the rationale behind choosing an "annual deal" structure instead of a "lifetime annual deal," specifically from a capital generation perspective.

Price predictability is a significant factor for early adopters. The Tier 3 pricing example highlights this: while the initial $206.10 for the first year is attractive, the advertised increase to $936 in year two (even with the 50% discount) represents a substantial jump. This raises concerns about long-term cost predictability, especially due to the lack of assurance against further price increases in subsequent years, potentially impacting the long-term affordability and value proposition for early adopters?

MenScriptPLUSMar 15, 2025
Founder Team
Jason_Tarvent

Jason_Tarvent

Mar 15, 2025

A: Great question and thank you for not just bashing. Even the 1yr deal is less than we can sustain for an annual LTD price. Honestly, this is new to us and we never considered making the 1yr a lifetime price. Call it short-sighted but we're a smaller team with a massive platform that takes a lot of time, just we clearly didn't spend a LS much time on thinking through the deal. That said, the 1yr is better than you'd ever get with companies like Active Campaign, who many compare us to. While I see the concern about increases over time, I can tell you that Tarvent exists because we can't stand how small businesses can never afford the features enterprise companies, your competitors, can. Like our multivariate campaigns within a journey. In Salesforce, you'd pay $5k a month just to get that feature, yet is doesn't cost even remotely close to that to support. We offer that same feature, with more options, at the prices you see. So while price increases will happen, due to inflation, it won't be because we're selfish and want to get more from the companies we built this for. We'd rather take the Costco approach and make a little off a lot of customers, rather than a lot off fewer customers. I hope that makes sense. We're not perfect, but we're honest, transparent, and always have your back. Maybe its my Marine Corps mentality, or just who I am, but that's how our company rolls. BTW, any spelling errors are my thumbs fault, not mine. 🤣

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