A: Great question and thank you for not just bashing. Even the 1yr deal is less than we can sustain for an annual LTD price. Honestly, this is new to us and we never considered making the 1yr a lifetime price. Call it short-sighted but we're a smaller team with a massive platform that takes a lot of time, just we clearly didn't spend a LS much time on thinking through the deal. That said, the 1yr is better than you'd ever get with companies like Active Campaign, who many compare us to. While I see the concern about increases over time, I can tell you that Tarvent exists because we can't stand how small businesses can never afford the features enterprise companies, your competitors, can. Like our multivariate campaigns within a journey. In Salesforce, you'd pay $5k a month just to get that feature, yet is doesn't cost even remotely close to that to support. We offer that same feature, with more options, at the prices you see. So while price increases will happen, due to inflation, it won't be because we're selfish and want to get more from the companies we built this for. We'd rather take the Costco approach and make a little off a lot of customers, rather than a lot off fewer customers. I hope that makes sense. We're not perfect, but we're honest, transparent, and always have your back. Maybe its my Marine Corps mentality, or just who I am, but that's how our company rolls. BTW, any spelling errors are my thumbs fault, not mine. 🤣