Dear Lorenzo,\u000aWe have a couple of questions for you:\u000a1. How does Publytics\u0027 accuracy compare with Server Side Tracking?\u000a2. How well does Publytics track advertising conversion from FB/Instagram, Pinterest, TikTok, Twitter, ...?\u000a3. WooCommerce has added for analytics a very heavy tracking code from \u0022Sourcebuster JS\u0022. Would Publytics be able to provide the same insights?\u000aMany thanks for your help with this.\u000aPairfum London

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Lorenzo_Publytics · Answer

Hi, thanks for the interest!\u000a1) Our data is unsampled and extremely accurate, filtering out spammy sources and bots which would create big problems in server side tracking. Obviously every solution is never perfect, but based on our customers feedbacks and our comparative analyses, we’re pretty accurate at tracking real users.\u000a2) If you use UTMs, the tracking is almost perfect. Otherwise, we can infer the traffic source via document.referrer, which is not always perfectly declared by those platforms. So if you’re able to go with UTMs, that’s perfect.\u000a3) I would say we can do most of those insights. We are going to release soon additional e\u002Dcommerce functionalities, like revenue tracking and conversion tracking, so I think these will give you a good added value.

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