I do really like this tool and it saves time.

To give some context I am one of the owners of a small publishing house. We need content all the time. This app is going to help keep some of the costs down for that content creation and since the purchase of this app I’ve saved the cost of the price if paying someone to do the work.

It creates a framework for an article quickly and if you need articles on many subjects it does a decent job. As a creative I have found it’s limitations though. Mainstream articles that have a very loose speech it does great. Articles about subjects that require some knowledge about pop culture or things that are more factual the Ai can get lost and lose the subject or start becoming repetitive.

Here are a few examples that defeated the ai:

It decided that Harry Potter was written by JRR Tolkien… and some how decided that was appropriate when I asked it to write about vampires.

It some how turned at least three articles about novels/authors/books into investing in the stock market.

It also seems to love Tolkien because in an article it wrote about avoiding Sauron at the office.

My last serious complaint is that it writes extremely vague copy.

It’s still a good tool. I’ve been using it to come up with basic articles that I then scrap about half of it and rewrite. It definitely has limitations so don’t expect a magic wand, it’s worth the investment and time using the tool.

Overall this app is like having a high school intern work in the office. Sometimes it is really Impressive but most of the time it will need some help and if you are a small business any help is great.