Why it is not mentioned here in the course syllabus on appsumo?

Mark,

Here is the full list of topics we will cover:
What do you need to start?
Starting as a freelancer
Starting as a marketing professional
Starting as an Entrepreneur … alone or with partners
Bootstrapping vs Financing
Defining the services you will offer
Deciding how many services to offer
Developing a unique value proposition
Developing an Edge
Identifying your target audience
Agency Business Models
Setting prices
Why do businesses prefer to work with agencies?
Building a professional website
Creating a strong brand
Finding clients
Developing a sales and onboarding process
Closing customers
Account Management
Project Management
Providing excellent customer service
Quality Control
Separation of Functions
Staying up to date with industry developments
Measuring and analyzing results
Setting up a corporation
Building a team
Mission, vision, and values
Delegating responsibilities
Hiring and HR
Training Employees
Career Paths & Keeping your Team
Continual Learning
Developing career paths
Legal considerations - Contracts, NDAs & Property rights
Technical Infrastructure
Building a portfolio
Online Reputation Management for the agency
Scaling and growth
Q&A Session