Hey Sumo-lings!

We just shipped Editor 2.0, a major leap forward for Tigsaw users.

Here’s what’s new (and live across all tiers):

Smoother, faster editor experience

Redesigned layout, better UX, and a more intuitive flow to get from idea → live widget in seconds.

Add interactions to your components

Make your widgets dynamic — now you can add element-level interactions for richer user experiences.

Smarter targeting engine

Target by URL, geo-location, traffic source, UTM, ad platform from widget settings.

More flexible templates

We’ve expanded the widget library with new high-converting designs that are easier to customize.

This release is about putting more power in your hands to test faster & personalize better.

👋 Hey Sumo-lings!

I’m Vishal—founder of Tigsaw and a CRO specialist with years of experience optimizing user journeys for brands like Thomson Reuters, Canon, and Woolworths. After working across dev and marketing teams, I kept running into the same roadblock: great ideas got stuck waiting on dev time. So… I decided to fix that.

🚀 Why we built Tigsaw

Tigsaw gives marketers, CRO experts, and business owners a way to instantly design and publish website components—without touching code or relying on developers. Whether it’s a new banner, urgency timer, or review strip—you can test ideas and go live in minutes.

No more dev queue. No more friction. Just fast, focused execution.

🛠️ What makes us different?

• 100+ proven, conversion-optimized templates
• Intuitive drag-and-drop no-code editor
• URL-based targeting & segment support
• Works with any site—Shopify, WordPress, custom HTML, React, etc.
• No install hassles, no platform lock-in

🧠 Use cases we love:

• Solopreneurs updating their site without help
• Agencies testing offers alongside ad campaigns
• CRO pros running A/B tests using URL query parameters
• Site owners adding high-impact UX elements fast

💸 The Deal

Here’s a breakdown of what you’re getting:

Tier AppSumo Price Regular Price

Tier 1 $79 $600

Tier 2 $139 $2,000

Tier 3 $279 $4,000

Tier 4 $389 $6,000

✅ Full access to the editor

✅ Unlimited use of all templates

✅ Works on any domain

✅ No feature gating—what you see is what you get

🌍 Supported globally

Yes, Tigsaw works in every country 🌎—as long as your users can access your site, they can see the components you deploy.

📍 What’s coming soon (Roadmap Highlights):

• 🧠 Generate website components using Gen AI

• 🎯 Advanced audience segmentation with GA4 integration to show personalized content

🙌 We're building this with you

Tigsaw isn’t some bloated enterprise tool. It’s a fast, focused platform for real marketers and builders who want results, without roadblocks. Your feedback during this AppSumo launch will help shape our roadmap.

We’re thrilled to be on this journey with you. Let’s simplify web optimization, together.

What are past projects, failures, or successes you’ve had in your career?

My journey started in college when I built ShoutCoder, a hosting company that gained 500+ clients in just six months. It was my first real taste of entrepreneurship. Though I couldn’t raise funds to scale it further, the experience taught me a lot about growth and hustle.

Over the years, I’ve worked as an A/B testing developer and later as a CRO specialist. During this time, I noticed a clear bottleneck—running a simple experiment on a website often took 1–2 weeks of dev time. That pain point became my opportunity.

Combining everything I’ve learned, I built Tigsaw—a no-code tool that helps users launch components on their website instantly, without writing code. Users can pick elements from a pre-built library or design from scratch—just like Canva, but for websites.

Along the way, I’ve had my share of highs—like an On the Spot award at TCS, and a manager once said, “If we had 10 Vishals, we could rule the world.” And lows—like shutting down a salon startup I launched due to COVID-related costs.

Everything I’ve built, failed at, or succeeded in has shaped Tigsaw and the mission I’m now focused on.

What 3rd party tools is your product critically dependent on?

No third-party tool

Where is your customer data stored?

Paris, France

SF, US

Singapore

What is your current monthly recurring revenue (MRR)?

450

How many customers do you have today?

150

What’s the origin of the idea for your product?

Tigsaw wasn’t born in a boardroom—it was born out of frustration.

Our team comes from a hands-on background in design, development, and marketing. Between us, we’ve built, edited, and customized hundreds of websites over the years. But every time we had to add a simple component—a banner, a promo strip, a product highlight—it took hours of work. The process was painfully familiar:

🎨 Design makes the layout

👨‍💻 Dev team builds it (after clearing their backlog)

📋 PMs chase approvals

🕒 Weeks go by before anything actually goes live

And by then? The campaign window is gone. The messaging is old. The momentum is lost.

We kept asking: why can’t marketers just do this themselves?

That’s when the lightbulb moment hit 💡:

What if we gave marketers the ability to create and publish high-converting components without devs, without waiting, without complexity?

That’s how Tigsaw was born.

We're passionate about Tigsaw because we’ve lived the problem—and we know how empowering it feels to finally have control over your own marketing execution. This isn’t just a tool to us—it’s a movement toward faster, smarter, more agile marketing.

What problem is your product solving and how?

🧩 What problem are we solving (and how)?

Marketing teams are stuck. Even for simple updates like banners, review sections, or urgency timers—they still rely on developers. That creates a huge bottleneck that slows campaigns, kills momentum, and wastes time across design, dev, and project managers.

Tigsaw removes that bottleneck.

We give marketers a no-code platform to instantly create, customize, and publish website components on any website—without waiting for dev help. You get 100+ conversion-optimized templates, full control over placement, and zero need to touch the backend.

📌 Idea → Live in minutes. No tickets. No roadblocks.

Unlike other tools, Tigsaw doesn’t just offer templates or just an editor—we combine both, and we do it well.

✅ 100+ proven, pre-built components tested across industries

✅ A drag-and-drop editor that’s genuinely intuitive

✅ Works on any tech stack—Shopify, WordPress, Magento, HTML, React—you name it

✅ No complex setup, no integrations needed

✅ URL-based targeting and segmentation support for CRO pros

✅ Human-first: we don’t rely on black-box AI to "guess" what works—you stay in control

While other platforms try to automate decision-making, we believe in empowering the marketer, not replacing them. Tigsaw helps you move fast, test smart, and boost your site performance—your way.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Feedback, virality & word-of-mouth

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

The AppSumo community isn’t just a group of early users—it’s our first wave of co-builders.

With the amazing feedback we get from Sumo-lings, we’ll double down on user research to fine-tune the product experience. We want to understand how different teams—from solopreneurs to agencies—use Tigsaw in real workflows, and then use that data to make the platform even smoother, faster, and smarter.

💰 The capital from this launch will fuel:

• Platform stability & performance improvements

• Continued UX refinement based on usage data

• Rapid template expansion tailored to real-world needs

• Foundation-building for new features

🚀 On the horizon:

• AI-powered website component builder (generate layout + copy in seconds)

• Personalized targeting based on visitor behavior & GA4 audience data

• Deeper integrations with marketing tools to streamline publishing even further

Our north star is simple: empower marketers to create, test, and ship faster than ever—without waiting on developers, approvals, or technical gatekeeping.

Tigsaw isn’t just a tool—it’s a shift in how website updates get done.

Any details to clarify about the deal?

There are no hidden limits in this deal—what you see is what you get. Every tier includes:

✅ Full access to our no-code editor

✅ Use of all current and future templates

✅ Unlimited component publishing

✅ Works with any website platform (Shopify, WordPress, Magento, HTML, React—you name it)

✅ Lifetime access with all future updates included for your tier

There are no restrictions based on location. 🌍

Tigsaw works globally—anyone, from any country, can use it to publish components to their website. As long as your site is online, you can deploy components in real time.

If you have any questions about features or use cases, drop them in the Q&A—our team is ready to jump in!