It's a must buy tool if you really want to understand what your audience is thinking about a specific topic. In short, it’s more of a top down overview of contents and deep insights on user intent delivered back to you in a bite size digestible manner.
UI/UX is incredible, I have no issue with the onboarding and transitions to kickstart my first project. It takes me only 1-2 mins to quickly whip up the data for a specific topic.
Stay ahead of your competition by addressing relevant topics or contents. All in all, I feel it is best use for…

1) Trends / interests
2) Ranking for SEO
3) Idea generation
4) Topic discovery

Would say this will be the tool that's does the same as ATP and more, it gives so much more data from alot more data sources. I am also able to filter between different social platforms to understands what’s relevant on each platform. Staying relevant and concise is key to ranking these days and topicmojo saves me a lot of research time to produce solid contents for my clients. I have faith in the dev team, and I am sure this tool will grow and exceed my expectations in the near future.