(This is not an 'incentivized' review.) I have been using Topic Mojo for a couple weeks now and I am very pleased. Most topic research apps I have used look at Google data and call it a day. And I suppose that gets you 80% of the data you need, so if the "80/20 rule" works for you, keep on doing what you're doing. But--especially if you're looking at a specialized niche'--Topic Mojo goes way beyond the typical Google search to give you much more insight into what people are discussing about a subject. And the data is broken down into useful, actionable areas like questions, comparisons, and shopping.

Topic Mojo normally does not give you search volume and competition information but does offer an SEO add-on for a measly US $9 per month. If you already have an SEO app that can provide search volume data, use Topic Mojo to do your initial research then drop the results into the other app to get the rest of the data. But even if you have another SEO app I think the add-on is definitely convenient and may save a few steps of your workflow.

I don't give a 5 taco rating easily but Topic Mojo deserves it.