After having had a free account a while back, I was already acquainted with the product. Recently got a tip about the AppSumo deal, which I have to say, is really great.

It does take some time to really learn how to use the platform to its full extent, but with the recent addition of the YouTube channel (that wasn't there when I started using my free account) and other resources (the documentation articles are very useful too, for example), it can be overcome, with a little bit of effort. This product really is a steal here on AppSumo.

For those that are also running into that steep learning curve (I sure did the first time I started using Triggre), start off with the YouTube channel and some of the articles in the support section of the website. They really help you get on your way quickly and grasp the logic behind the system.