TR is focused on rank tracking and does its job well. Competitor tracking and local pack is also good feature. Limits in Tier 2 & 3 are better priced than most tools out there.
In app chat support is also helpful.
What I am looking forward is more of agency level features like white label reporting/links/dashboards. I guess they are working on reporting as of now.
SEO analyzer remains little utilized as it needs individual URL as input instead of complete site crawling (with assigned imits). I would also like to see more controls like pausing keywords/projects, rotating city & device selection to maximize utilization & value of TR.