A: Hi there, thank you very much for your question.😉

A/B testing allows you to see which invitation configuration performs better in terms of conversion rate. For example, you can set up the automatic send-out of 2 company review invitation configurations that will work simultaneously. These configurations can differ in terms of color scheme, content, thank-you page, etc.

After some time, you can compare the results and choose the one that works better for you.📊

With the reputation manager, you can set the proportional distribution of how often certain configurations will be sent to clients. For example, if you have 3 configurations, you can decide that configuration A is sent out in 40 percent of cases, configuration B in 35 percent, and configuration C in the remaining 25 percent.

Additionally, the reputation manager allows you to distribute traffic across multiple platforms where you collect reviews, such as your website and your Google business profile. This way, you can collect reviews in multiple places at once.🤝