As someone who's recently fell in love with Canva's simple approach to video, and has PlaceIt, InVideo, etc... for simple slideshow videos, this tool wraps all that goodness in a slick interface with an awesome template generator that can pump out videos in 30 seconds. The default designs aren't um... great, BUT 2 mins of finding a good font combo (hint: Lato, Lato - Open Sans, Open Sans), an appropriate color scheme with complimentary colors, and a good stock photo, and you can generate slideshow videos really, really quickly. This reminds me of the early Biteable editor that I loved before it got crazy expensive. It'll be really interesting to see how this tool takes off if it gets just a few more general purpose/business templates.