A: Hello!

The main difference lies in specialization.

Curation is a feature of both the distribution tools you mentioned whereas our team focuses on supporting your curation strategy across your entire stack.

With this focus, we can bring you a curation experience that allows for more narrow search refinement, collaboration, and integration opportunities across your social media, website, and email efforts - without having to give up features other tools would provide in order to have a seamless curation strategy.

In the end, it depends on whether you believe that one tool will be able to fulfill all your digital marketing and sales needs or if you’d prefer a strategy where you can “plug and play” various tools as your needs scale - without having to restart your curation efforts each time.

More can be found here:
https://www.g2.com/compare/contentstudio-vs-upcontent

Thanks,
Scott