Out of the hundreds of AppSumo purchases I have made over the years, this is by far the most useful software I have ever owned. It works great for web designers, SEO professionals, and more.

It is the most important tool in my toolbag, no matter what job I am going to.

And they don't come at you every year trying to ask for money even though they promised on the AppSumo page they would include all updates. They actually include all updates and features. It is awesome!