I have been using a variety of tools to attempt to gain insight on my own social media for some time. I have used tools looking for optimal post times, engagement and brand activity. This tool helps in all regards, but the detailed insight they give on competitors in what makes this tools invaluable. Understanding the posts and hashtags your competitors are ranking for and using to build brand and engagement is essential.

This tool provides in-depth analysis for Facebook, Instagram, Twitter and YouTube and analyzed your strengths and weakness of your social media profiles. Insights garnered will be able to point you in a direction and improve your social media strategy.

The bonus of this tool are the PDF white-labeled reports that you can build for self or each brand. This is where I have found a lot of use. The reports are professional and worthwhile and provide a wealth of information. Great to provide clients as well. Great tool!