A: Hey Erin :)

The Opportunity Finder is our flagship filtering tool to allows you to access the Opportunities within the system!

So Opportunity Finder is our filtering tool that allows you to access the data via filtering options best suited for you.

The actual Opportunities in the system are essentially just another way of saying Niches - which are groups of products all similar to each other.

An example of an Opportunity/Niche we have in our system right now for amazon is:

Opp Name: Standard Baby Strollers
Opp Score: 8.4
PM %: 33.7%
Target Profit: $1.2M (Based on market aggression level you set)
Max Profit: $2.4M
Serviceable Available Market (SAM): $7.2M
Total Monthly Revenue (TAM): $23.1M
CPC: $1.1
CVR: 8.15%
AOV: $362.9
CPA: $240.7
PPO: 122.3
Competition: Very High
Trend 30/D: 3.22%

Hope this helps :)