I have no doubt Viral tools can be really powerful. Viral Loops seems to offer a really strong product as well. I have a Sweepstake ready to go on a site I'm launching soon and all it took was a few minutes. The other templates look powerful as well, my main problem is deciding which ones to use for other sites and times - but that's a good problem to have.

The deal is great as I can easily manage within 15,000 per campaign, though to be honest I'm not sure I would pay regular prices when the competition all seem to offer unlimited entrants.

I don't have a problem with the branding. Ideally of course there would not be any but even on the emails I did not find it too obtrusive. I would like to see the working changed though as "With love from Viral Loops" makes it sound like Viral Loops themselves are running he promotion. But for $49 lifetime I don't think I can complain.

My one issue is the the documentation is all over the place and this makes it harder than it should be to understand exactly what each module does. Some of the modules have in-depth documentation while others have very little and trying to understand how something works (for example how redemptions are managed) is confusing when this is detailed for some modules but not for others. Is it left out because someone forgot about it? Or because ti works the same as the other module? Or is it detailed in one module because that is different from how it works for all the others? A standard template would go a long way in helping.

Still, this is a powerful tool at a great price.