A: Great question! Yes, this is actually already possible today.

You can track exactly which Facebook ads are driving calls using URL parameters combined with the conversion tracker feature.

Here's how it works: When you create a Facebook ad, you can append custom UTM parameters to your destination URL (e.g. ?utm_source=facebook&utm_campaign=summer-promo). Facebook also automatically adds its own fbclid parameter to every click. These parameters carry over to the page your visitor lands on.

In Visitor Tracking, you can set up a Page Visited tracker that looks for those specific URL parameters. So for example, if someone clicks your Facebook ad and lands on yoursite.com/contact?utm_campaign=summer-promo, our platform sees that parameter on the page visit and ties it to the session— telling you that visit came from that specific ad campaign.