A: It's already in there now under the column "Organization" and catches business names occasionally, but more often than not it'll catch ISPs vs. the business names.

It's an insanely hard task but we're still searching to see if there is a way we can do this better or a vendor we can partner with in order to provide the info. We've tested 6 or 7 vendors now that promise they do this, but when we test it and it's extremely inaccurate or barely ever matches with any company...

Long story short, this feature in VisitorTracking is a decent first version, but there's definitely room for improvement and hopefully in the future we can improve this feature. Also, I'd be weary to trust companies that claim to do this with 90%+ accuracy as from our testing it hasn't once been true.

Btw, if I had to recommend another free tool that does this decently well, the best thing I've seen is RB2B.com which sends visitor profiles to your Slack account for free. Seems to catch 1 out of every 50 visitors or so.

Hope that helps!