A: Events, funnels, button clicks, pages, form submissions, and a whole lot more.

With events, you can select exactly which events you want to track with our event selector loads your website and allows you to select which button you want to track OR you can also add custom classes to specific items on your site and just put in a class in the event selector. Pretty powerful tool and you can track it anyway you want and see how your conversion rate changes over time :)