Q: What is the length of data retention?
Curran35278
Jun 11, 2024A: Currently unlimited but we may need to modify the long-term data from the Visitors tab in the future as it is getting big quite fast...
I think what we'll end up doing is keeping all your aggregate numbers so you can still view long-term data over time but delete the data from visitors tab after 2 or 3 months as most people aren't looking at data older than that in that view anyways
kwsimPLUS
Verified purchaser
90 days is what I thought you offered. However, I have seen some campaigns compare data over a year because there are cycles of website visitors over a yearly timespan.
DanielNeubauerPLUSI think a compare feature like compare the last month with the month before that, or compare the last 3 months with the last 3 months before that, 6 months, 12 months and 16 months would be great - similar to what Google Search Console offers.
kwsimPLUSVerified purchaser
I would agree. When planning future campaigns, looking at trends at 12 months does help with the planning.