I'm really trying to like Crello - the main reason why I'm keeping it is for the ability to auto-resize and the potential for animated content (which I haven't played around with yet). Also like that I can upload my own fonts - however most of the time I use Google Fonts, which Canva (and lots of other browser based apps) have, but Crello doesn't.

My main issue is the color palette & fonts. I want to be able to save Sets of color palettes and fonts - several for my own brand, and for others. I have to keep a notepad open with all the hex codes I want to use and keep swapping them out....
Right now I'm at the mercy of some color presets, and even then, when I fine tune, there's no history, or even pulling from colors currently in the template/project.

Image swapping is a HUGE need.

The app glitches often - in the span of 10 minutes I had to refresh 5 times because the text feature would just stop working. Or the page feature (the one that controls page order & duplication) would glitch out. Something would just stop.

It's an OK app - I recall seeing the source code of a similar app for sale on CodeCanyon and wonder if Canva, Crello, and a couple other similar apps are based off of the same code - just different teams focusing on developing different features at different paces & price points from that source code.

Honestly, there's a lot more I can do with the free version of Canva than with a paid version of Crello, so for a LTD, the features even out (Canva I have to pay monthly for resizing and uploading my own fonts). But again, the free version of Canva offers Google Fonts, a much larger graphic asset library, and even simple things like image swapping.

I timed my template development - I made 4 templates from scratch in free Canva in the same amount of time I made 1 template from scratch in Crello. At that ratio, the LTD isn't worth it.

I'll keep it for another month and hope the team develops a couple of the essential branding features, otherwise I'm jumping ship and paying Canva for saving my time. I never use templates, and everything is always custom, so there is no appeal there.