A: Great question! A brand in Vocable is your saved tone, style, and context (business description, audience, niche keywords..) used to generate content that is relevant for your business and industry. You can set it up using your website URL or by entering details manually. A campaign is a strategic content plan tied to a brand and/or core ideas or topics you input into your prompt; you can use it for your monthly channel-specific content (say your monthly LinkedIn posts so you always are consistent and active) or you can use it for a multi channel campaign (say you launched a new offer or product and you want to create a coordinated promo campaign across IG, email, LinkedIn and blog). It’s flexible and the user can use campaigns as they see fit. Tier 2, you can save up to 5 brands and have 5 active campaigns at a time (you can archive or delete campaigns once you’re done with that content and you’ve published it to make room for new ones). The Plan tab lets you generate ad hoc content posts on demand, (think last minute inspiration or one off couple posts) perfect when you don’t need a full campaign or 30-day plan. Hope that clears it up! Here’s a post on our community about the adhoc content creation https://community.vocable.ai/c/announcements/two-flexible-ways-to-create-content-on-demand-outside-of-campaigns