A: Plans have all of your campaigns showing so you can see a comprehensive plan across your different campaigns. But also in your plans (the + button on bottom right) allows you to generate ad hoc content (that doesn’t require a full campaign; say you want to plan a couple of posts around your upcoming launch or an announcement or a one off topic/inspiration, but don’t need 30 days of content around that, you can add it as ad hoc content into your plan)