I created 3 websites in different niches to test the AI, but they all come in very similar formats.

Even though they have 6 different pre-built Hero Sections, out of 3 of my tests, I got 2 websites that use exactly the same format. I'm a bit disappointed in that.

However, when I started playing with their editor... I found it very easy to use and you can build many more variety for the hero section. For example, you can upload a photo as the background for the hero section, blur the background (on or off only, not percentage of blur), or change it to grayscale (on/off)

Yup, they make building website very simple, but has a lot more

I have tier 3, and they only allow you to export 5 sites per month. Watch out, they don't warn you if you really want to export or not. So, I accidentally clicked on the "Export Site" button and lost 1 credit. :(

There are a few minor things they can do to improve customization, such as:
1. allow us to crop or focus on certain area of the picture
2. Upload a video for the background of a section (you can upload video to the hero section, but not as a background)
3. AI to help build the 2nd or 3rd pages (ie. About us, location, etc) or just templates
4. AI to help rewrite a paragraph or title
5. Show a "Loading" icon/message when downloading data from Unsplash to the site

Overall, I'm happy and impressed by their easy-to-use editor. It is going to be much more powerful once they add the blog feature in a few months.