I've used a few website builders and this is one of the most straight forward, quick and easy builders I have ever used. I had one issue getting my DNS right and support answered and I got it sorted. I only wanted a very basic page, so it took me a matter of hours to build, but looking around the builder I can see it has the ability to add products, and a few extra integrations like ecwid, and lots of payment options. I think it's great, I would love to see it get more exposure, because I have used many builders including shopify, wix, shopwired, 10web... the list goes on, and this one is actually really good. Super easy to use with a lot of potential. The only thing I'd like to see them change is their branding, that logo! But that's just me!! It's a great deal, I'd recommend it, even to the less tech savvy.