Q: I have ifso and personizely for personalization.
Is it possible to target and trigger the personalisation in your tool with matomo tag manager or google tag manager.I have seen that you have js condition and would like to know if it works with tag managers?
People asked you how the visuals are edited on our websites and I still don’t understand it after reading the comments.I use wordpress with the oxygen builder. I am sure that your tool can not change the WordPress theme. How will it work if I stay with wordpress? How can we personalise a wordpress page?

MattG_WebtrendsOptimize
May 15, 2024A: Hi,
Thanks for your question, hopefully the below helps you
We're not familiar with Ifso and Personalizely specifically, but in principle you can decide to run experiences based on some JavaScript checks that you run.
If the conditions are detectible before our tag runs, i.e. you have something on the page in the Head of your page/site, we can write some logic to pick up this data, feed it into our tag, and use it in our Visual Editor.
If the conditions are detectible later on, e.g. if the dataLayer near the end of the page, we can only target these transformations in our Advanced Editor.
As for making changes, the process is fairly straightforward. You deliver your page to the front-end as you would do normally, just with our JS Script tag in the Head. Our tag:
- Checks with the Optimize servers
- Sees if there's anything that needs to run for that user, on that page
- Returns transformation instructions if there are, e.g. "Make button green, update headline to ______, etc.".
- These transformations modify the page, and the user sees the final version.
With this in mind, it doesn't matter at all how your page is built - we've tested Optimize extensively with Elementor (Oxygen is probably similar). The page builders dictate how your page is put together and what HTML is sent to the user's browser. Optimize kicks in only when our tag fires as users load your page, and transform that page based on the instructions we send through like the example mentioned above.
To personalise a Wordpress site, there are many options and it depends on the nature of the website. If you're a content site and the goal is to find other relevant articles, we can consider ways of pulling other articles onto the page and when to show them to your users. If it's a retail site built on Wordpress, you could capture which categories people browse, and then adjust merchandising to be more relevant to them.
Many thanks for looking at our product
Cheers
Matt