I was an early purchaser of Wishpond from AppSumo, and I've been using it for a while now. There are a lot of Pros, but I'm piqued on one big area of the platform, and I'm hoping they will see this review or already planning on improvements.

1) A simple but robust marketing automation tool that is proven in-market status @LTD.
==> Wow. amazing, thank you Wishpond and AppSumo <==
2) the New Landing Page builder is fantastic
3) Social contests are pretty easy to build, deploy and track with unique customizations and options
4) Email builder is also pretty easy too with expected options and customizations
5) Each of these "campaigns" you build, contests and emails, etc. have easy ways to join workflows an automate things. This is one of the reasons I don't enjoy MailChimp; in MailChimp, everything feels very siloed - here it does not - it almost encourages you to take an automation action.

Cons
I have multiple issues with the "Leads" portion of Wishpond, and this is why I have to go to 3 Tacos.

1) It's slow; I have about 9K in leads, and if I delete some and go to another list - 5 mins later, that number is still the same, so the database is still trying to wipe them out. The same thing with moving people to and from lists, that's a bit of a nightmare. I have tried many automation suites, and nobody is this slow with these numbers of contacts in filtering, moving, or deleting.

2) Importing leads is equally frustrating. It takes forever, and then when it does complete, I consistently have different numbers from my .csv or from direct integration partners like MailChimp and Aweber lists.

Sometimes I wonder if it's because I maybe had some leads in a "list," deleted them, and tried to come in clean again with the database, but it still doesn't work out. I'm just not convinced I have my contacts in the right place or if I fully have my contacts.

3) My campaigns bring in "conversions" and "leads," but my .csv export of those leads appears to provide me with the same number of conversions (which is higher) than the leads it shows (lower). So which is it, is my report a "lead" file or "conversions" file? To the best of my knowledge, you can't get emails from a conversion, so they must be leads...right? The guessing game is not fun.

4) Again the numbers..inside the campaign dashboard on one campaign it says I have 142 leads and then in that same "list" that the campaign is linked to, it says I have 137. So which is it? I make this point because this happens all the time in all of the lists I have or create. I just don't understand or trust the numbers I see.

5) How do you have (-1) leads in a list - just make it "0"

I want to be a Wishpond guy buy the Leads portion of this tool is just awful, in my opinion, and I don't trust it or enjoy using it at all. I hope they have an overhaul in the works; if not, I'll continue my search and use WP for contests with a multi-stack approach for email and website engagement.