Hi,
One of the competitors is Hide My WP Ghost. In comparison, there are definitely some features that the plugins share, like 2FA and firewall, but there are differences. For example, WP Login Lockdown comes with a Dashboard that allows you to manage all your sites and licenses from one place. Also, WP Login Lockdown comes with rebranding features, not just white-labeling, which allows you to create a custom plugin you can resell as your service. It comes with several Captcha options besides the basic Google's reCaptcha, it has Cloud blacklists you can share among your sites, and much more.

https://trello.com/b/f5rUxu1N/wp-login-lockdown-public-roadmap