This deal is perfect for agencies offering content marketing services (writer, designer and anyone in between) specially if
- you are just starting to offer this kind of service
- you don't have a platform to visualize your workflows
- you don't have a team (yet) but want to offer the service
- you don't have a client portal for clients to approve work by the writer / designer and your accounts team

This deal is also perfect for
- startups / local businesses who wants professional copy / designs and don't have the time and resources to vet the good ones from the bad

Bonuses inside their platform would be their nifty tools, just check this article:
https://mysoftwareadviser.com/articles/writeraccess-review

This is how I see the platform. It's like having your own Freelancer, Upwork or Legiit (sorry Fiverr customers =)) within arms reach or like an extended team for you / your company.

Cheers,
Mike