A: Hi, you can use Google Tag Manager to put for example retargeting pixels from FB or Google and also send dedicated events that will allow you to segment retargeting audience with data from projects. In terms of webhooks, it's a simple open method to send project data to any destination you want so basically use case depends on what you want to do with this data. Here is information about webhooks: https://help.youengage.me/en/articles/5365401-how-to-use-webhooks