Use quizzes to engage and categorize leads from all stages of funnel, TOF to BOF.
Quizzes are perfect to funnel leads through the journey in a much less salesy way.

Let’s say I sell a course on digital marketing.
I can have a quiz “What's Your Marketing Spirit Animal?” instead of asking people to buy my course right off the bat.

I can use quiz for people to opt in to my lead magnet.
And based on quiz results from different leads, I can deliver personalized lead magnet tailored to their needs.
Here I can also use Nexweave to personalize result pages to the next level.

So all leads have their own problems partially solved by their personalized lead magnets, then I get the chance to upsell them on my main course.

Overall, using quizzes I can:
- Enhance the user experience
- Increase the conversion: less salesy way to direct leads to where I want them to
- Virality: people are more likely to share quizzes than sales pages
- Lower CPA with ads: with people engaging more on my ads, I can get lower CPM and higher ROAS
- Lower the opt-out, churn, refund rate

Youengage has conditional logic and lead scoring built in, which makes this whole process a breeze.

Other than quizzes, youengage has a unique feature of live poll, which can be used in a webinar or live stream to enhance the engaging experience.

If you're looking to leverage the power of quizzes in your marketing, youengage is a must-have tool not to pass on.